Assured Digital Signage are proud to promote the Visual Merchandising and Display Show 2027, one of the UK’s premier events for retail design, visual merchandising, and display innovation. Taking place at the Business Design Centre in London, the show brings together leading brands, retailers, and creative professionals to explore the latest trends and technologies shaping the future of customer engagement. Alongside the exhibition, the prestigious VM & Display Awards will celebrate excellence across the industry, recognising outstanding achievements in visual merchandising, store design, display creativity, and retail innovation. Our Managing Director, Chris Rushton, will also be in attendance representing us (Click Here to see more about Chris).
Event Details
Show Dates: 27th – 28th April 2027
Awards Ceremony: 4th March 2027
Location: Business Design Centre, London
Event: Visual Merchandising and Display Show 2027
Entry: Free registration available via the official event website
Discover New Ideas and Inspiration
The Visual Merchandising and Display Show is the UK’s longest running exhibition dedicated to visual merchandising and display, bringing together over 100 exhibitors showcasing the latest products, services, and innovations from across the retail industry. Visitors can explore everything from mannequins, props, graphics, lighting, fabrics, signage, and seasonal displays to large format print, digital technologies, shopper marketing solutions, and creative design services. The event provides a unique opportunity to discover new suppliers, source innovative products, and gain inspiration for future retail projects.
Learn from Industry Experts
Alongside the exhibition, attendees can benefit from a comprehensive programme of seminars, workshops, masterclasses, and industry presentations delivered by leading retail and visual merchandising professionals. The popular POPAI Zone will once again feature expert speakers discussing shopper marketing, sustainability, retail innovation, digital display technologies, and emerging trends. These sessions provide valuable insight, practical advice, and fresh perspectives to help retailers, brands, and designers stay ahead in an ever-evolving retail landscape.
VM & Display Awards
Running alongside the industry exhibition, the VM & Display Awards 2027 will take place in March 2027 in London, celebrating excellence, creativity, and innovation across the visual merchandising and display sector. With over 30 years of industry recognition, the awards bring together leading retailers, brands, designers, and suppliers to recognise the outstanding projects, campaigns, and creative talent shaping the future of retail experiences. The event highlights the very best in store design, window displays, point of purchase campaigns, retail environments, and visual merchandising initiatives, providing a platform to showcase exceptional work from across the industry. As one of the most prestigious evenings in the retail calendar, the awards offer a fantastic opportunity for networking, inspiration, and celebrating the achievements of the individuals and organisations driving innovation within the sector.
Supporting Innovation in Retail
At Assured Digital Signage, we are passionate about supporting events that celebrate creativity, innovation, and excellence in customer engagement. Alongside the exhibition, the prestigious Retail VM & Display Awards recognise the very best visual merchandising, retail display, and creative projects from across the industry. With more than 30 years of history, the awards bring together retailers, brands, designers, and suppliers for an evening dedicated to celebrating outstanding achievements, inspiring creativity, and recognising the talent that continues to shape the future of retail experiences. We are proud to promote both the Visual Merchandising and Display Show and the Retail VM & Display Awards, and encourage industry professionals to be part of these outstanding events.
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