What are Digital Posters?
A digital poster is a modern form of display advertising that has become increasingly popular in recent years. It uses digital LCD or LED screens to show high-resolution images and videos, making it a cost-effective and eye-catching way to present promotional content.
Where are Digital Posters Displayed?
Digital posters are commonly used in a wide variety of digital signage applications such as retail stores, restaurants, corporate offices, public spaces, and educational institutions. They can be easily installed in any location where there is an environment suitable for displaying digital content, such as outdoors, in lobbies, or on a store window. Digital posters allow businesses to promote specials, advertise products, present announcements, share messages, and provide directions to customers. Additionally, digital posters can help liven up any space with dynamic visuals and animation, making them a great way to engage and entertain audiences.
Features and Benefits
Digital Posters offer numerous advantages over traditional poster advertising. Below are the key features which set digital posters apart from their traditional counterpart:
Easy Content Management
Perhaps the greatest advantage of Digital Posters in comparison to traditional poster advertising lies in the fact that many are networked, meaning content can be updated remotely from a single centralised device via Wi-Fi, LAN or 4G.
In addition to networked options, many of our off-the-shelf products are also available with Plug and Play Compatibility and built-in media players. Here you simply load your content onto a USB, insert it into the poster, wait for your content to copy over, then remove the USB. Your images and videos will then play in a continuous loop until the process has been repeated to upload fresh content.
The addition of intuitive software can also allow you to schedule different media along with scrolling text if required.
Whether you opt to control your content remotely or via plug and play, digital posters are hugely cost effective when compared to traditional poster advertising as there’s no need to send someone out to physically update each poster.
Interactive Capacitive Touch Capabilities
Capacitive touch technology allows users to interact with digital posters using finger gestures, such as swiping and tapping. This interaction gives users a more immersive experience than a traditional poster, as users can quickly access more detailed information about products or services without having to contact a customer service representative or ask another person.
The interactive functionalities also bring with them the opportunity to take your advertising to the next level. For example, you may choose to include data captures for future communications.
Many of our off-the-shelf posters feature scratch-proof tempered glass faceplates to protect against criminal or accidental damage, prolonging the lifespan of the display. The robustness of such displays make them vastly superior and cost effective in the long run when compared to traditional posters.
If you have a bespoke requirement, we can also design and manufacture extrusions to fit a particular application.
Vivid Image Quality
With ultra high brightness levels and wide angle viewing, our range of off-the-shelf digital posters deliver images and video with vivid clarity which can be seen from afar even on the busiest high street. 700-nit brightness ensures that the displays maintain visual quality even in bright sunshine, making them ideal for use outdoors.
Large Operating Temperatures
To ensure longevity of the display and optimum performance no matter what the temperature, all our off-the-shelf displays can operate in temperatures from 0 °C to 45°C. The internal airflow system helps to keep the screen running at an optimal temperature regardless of the external conditions. Built-in air conditioning can also be tailored to allow the display to work in any climate.
Flexible Mounting Options
Digital Posters are highly versatile and can be easily and quickly installed in high traffic areas. Mount options include lockable wall mounts to allow you to securely fix your screen in place in either a landscape or portrait orientation or single-sided and double-sided freestanding displays for complete flexibility.
Wall mounted digital posters are particularly useful in applications where changing printed posters is an difficult and expensive task, examples include posters which are often found on escalators or within subway stations.
In contrast to traditional posters which quickly show signs of wear and tear, digital posters feature a modern, sleek design which is unobtrusive and guarantees to retain it’s aesthetic appeal for years to come. Tempered glass prolongs the life of the screen itself whilst aluminum casings provide a solid, casing for enhanced durability.
What are the Differences Between Digital Posters and LCD Monitors?
Whilst digital posters are LCD displays, the key characteristics which set them apart from LCD monitors lies in the fact that they feature sleek and slim aluminum frames often with rounded edges, tempered glass frontages and a buttonless interface.