What is Google Chromecast?

Google Chromecast is a digital media player and streaming device developed by Google that not only allows you to effortlessly share your screen or stream videos, but also makes it very easy to cast any content from your laptop, phone, or tablet to your big screen. Since its initial release in 2013, Chromecast has gained immense popularity as the go-to choice for streaming movies, TV shows, music, and games on television screens. In this article, we will explore the features of Google Chromecast, how it works and its suitability for digital signage.

Features of Google Chromecast

One of the key features that make Google Chromecast stand out is its compact size. It is a small device that can easily be plugged into the HDMI port of any television. This means that you do not need to have a smart TV or any special equipment to use Chromecast. It also comes with a power cable that can be easily connected to a USB port on your TV or a wall outlet.

Another important feature of Chromecast is its ability to stream content from various sources, such as Netflix, YouTube, Hulu, and more. This means that you can access a wide range of content without having to switch between different apps or devices.

What are the different types of Google Chromecast?

Initially, Google Chromecast was only available in one format – a small dongle that could be plugged into the HDMI port of your TV. However, over the years, Google has released different versions of Chromecast to cater to varying needs and preferences.

  • First Generation Chromecast: This was the original version released in 2013. It had a simple design with a micro-USB port and a HDMI output for connecting to your TV.
  • Second Generation: This version was released in 2015 and came with some improvements, such as faster performance, better Wi-Fi connectivity, and a new design with three different color options.
  • Third Generation Chromecast: Released in 2018, this version offers even faster streaming capabilities and supports 1080p at 60 frames per second (fps) and 4K HDR at 30 fps.

Is Google Chromecast suitable for digital signage?

Google Chromecast can be used for digital signage. Its compact size and easy setup make it a convenient option for displaying content on screens in public places such as hotels, restaurants, and retail stores. With the ability to stream content from various sources, you can easily create dynamic and engaging displays that can attract customers or inform visitors.

Additionally, Chromecast also supports Google Slides, which can be used to create presentations and slideshows for digital signage. You can cast these slides directly from your laptop or phone to a TV screen, making it easy to update the content in real-time.

However, the Google Chromecast has some cons that could make alternative options a better solution for your digital signage application:

Firstly, there is no storage. Chromecast does not have the ability to store any information, making it necessary to have a phone or tablet that will be providing any and all content.

Secondly, there is no vertical mode. Chromecast does not have the ability to turn the screen from horizontal to vertical. This can make it challenging if you are looking to share something that is in a different direction.

Finally, there is no way to schedule content. If you need to make a change on a screen when you are not there, for example changing a menu from breakfast to lunch, you will need to be present to ensure a smooth transition.

The Google Chromecast is just a tool that has been repurposed as a digital signage solution, and there are many other devices out there that have more uses and benefits in digital signage, however it could be a great device for the basic digital signage. There are several pros and cons, mostly depending on what your project is and what you are trying to achieve.

Alternate devices to the Google Chromecast

Amazon Firestick 4K

In the same price range, similar to the Chromecast, the firestick has a small compact dongle that simply plugs into the HDMI port with a USB, just plug this little device into the back of your TV and in minutes you can turn a TV into a powerful digital screen. It also hold storage and information, making it easy to bring with you to different locations and still have all of your work and logins

Android Boxes

Similar to the Fire Stick, Android Boxes offer similar features at an affordable price. With a quick setup and offline functionality, this box provides convenient access to all your projects with a simple touch. However, unlike the Fire Stick, the Android Box is not as easily portable and may not be compatible with all mobile devices.


If you’re willing to invest a little more for a bigger box, the Chromebox is the perfect choice. It provides the access and availability necessary for your digital signage projects. Although it may not be the most portable option due to its larger size, the exceptional quality makes it well worth the investment.

Get in touch with our dedicated technical team at Assured, and we’ll provide you with the ideal solution for your application.