James is the founder of The Assured Group and heads up the company with over 20 years experience working in both digital signage and embedded computing throughout the world. James looks after the Group's overall strategy, growth plans and oversees the group's acquisition programs.
With a passion for technology and innovation, James has been at the forefront of digital signage since its infancy. He has played an integral role in transforming the industry and bringing it to where it is today. His vast knowledge and experience have enabled him to develop cutting-edge solutions that have helped businesses across various industries enhance their customer engagement.